KPI Poster Assignment: Part 2 - Thumbnailing

Once the initial brainstorm sketching was completed, everyone began developing three sets of three poster. We studied some of the work of Saul Bass to help us gain a greater appreciation of outstanding poster design. As a creative exercise, we redesigned our initial concepts with the intention of imagining how Saul Bass might have done it. Finally, we took a week to consider our initial designs and did revised thumbnails based on meeting, reviewing and discussing all of the poster concepts. Here are a few examples of the initial thumbnail poster concepts - and then the revised/refined concepts:

Designer: Hyunji Kim


Initial thumbnail concepts


Revised/refined thumbnail concepts

Designer: Melissa Borbely


Initial thumbnail concepts


Revised/refined thumbnail concepts

Designer: Lena Bouma


Initial thumbnail concepts

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